As a culture we are exposed to an endless amount of media, delivered to us in a variety of ways. When examining the roots of modern advertising direct influences of twentieth century propaganda art and contemporary street art are revealed. These specific movements historical and contemporary all play a part in defining the role of the consumer. Advertising works as a mechanism of manipulation, intended for the audience to believe their statements as fact. Propaganda and advertising follow similar techniques, but many make the distinction between the two by characterizing advertising as the act of promoting a commercial product and propaganda as illuminating a biased thought process. My thesis work, takes influences from these different historical, modern and post modern references creating an awareness of self in consumer culture. Each poster creates a statement meant to capture the voice of the capitalist by exposing the underlying goals of consumerism. It is these underlying goals that consumer society either chooses to believe or disregard. Are these principles and values of advertising and consumerism necessary for our culture?