Jason Dallam BFA Communication Design Thesis Spring 2014

Qunubu

Qunubu is the name of the brand I created for my senior thesis. It started with a simple objective about value, and the ability to create a work of design that could encapsulate that term. How would I create work based off of just one term? Instead of doing a simple self based value I challenged myself to discover a bigger value outside of myself. That led me down a road that was brand new to most everyone. There I discovered how I could create a brand based off of the United States value system of marijuana, within the new legalization laws in Colorado. The moment I discovered this path I knew it would be challenging, but that did not deter me from moving forward. I took this project as an opportunity to show others how a well-constructed brand can change people’s perspective of a once illegal substance. Equivalent to a designer branding a bar or pub after alcohol prohibition ended.

Once I grasped my objective, the design started to fall into place, but I still needed a name. I didn’t want to ostracize marijuana as just another drug. I had to develop a name that didn’t scream “marijuana” in a way that would deter the new consumers, but rather lead them to see it in a new light. I discovered that ancient Assyrians using marijuana in religious ceremonies often called it “qunubu,” a probable origin of the word “cannabis.” Qunubu was the perfect name, honoring the origins of the plant, but also capable of changing the status quo.

After spending a lot of time researching packaging ideas, I decided to use 3D printing to create my own containers. The containers I ended up using were open source files that I edited and 3D printed. I chose to use a slant on the package to create a better flow and allow for a more interesting and economic design.

The last step was outfit my containers with the perfect design. I decided on a system which uses colors and geometric shapes to identify different strains of marijuana: Yellow octagons for Sativa, the energetic; Blue hexagons for Indica, the calm; Green circles for Hybrid, the mystery.

Justine Robinson BFA Communication Design Thesis Spring 2014

Natalie Zinovyev BFA Communication Design Thesis Spring 2014

Maryam Shari'ati BFA Illustration Thesis Spring 2014

Rhonda Vanover MFA LRVS Thesis 2014

Brian Hutsebout MFA Applied Craft + Design Practicum 2014

Caitlin Sweet MFA Applied Craft + Design Practicum 2014

Edward Key MFA Applied Craft + Design Practicum 2014

Joey Edwards ACD MFA Practicum 2014

Leah Brottman MFA Applied Craft + Design Practicum 2014

Willow Harmer ACD MFA Practicum 2014

Morgan Carver BFA Printmaking Thesis Spring 2014

2014 CT+CR Thesis Works

Skylar Jessen BFA Communication Design Thesis Spring 2014

Noell Olsen BFA Animated Arts Thesis Spring 2014

Mary Dahlke MFA Visual Studies Thesis 2014

Tabitha Nikolai MFA Visual Studies Thesis 2014

Amanda Zito BFA Illustration Thesis Spring 2014

Tara Morte BFA General Fine Arts Thesis Spring 2014

Mei-loong Ratz BFA Communication Design Thesis Spring 2014

Veronica Cordonnier BFA Communication Design Thesis Spring 2014

Ronnie Ritchie BFA Illustration Thesis Spring 2014

William Talbot BFA Sculpture Thesis Spring 2014

Justine Batten BFA Photography Thesis Spring 2014

Corey Koberna BFA Communication Design Thesis Spring 2014

Hailey Skye Dehler BFA Communication Design Thesis Spring 2014

Courtney Stephenson-Richman BFA General Fine Arts Thesis Spring 2014

Aimee Flom BFA Illustration Thesis Spring 2014

James Snowbarger BFA Communication Design Thesis Spring 2014

Jason Dallam BFA Communication Design Thesis Spring 2014

Sadie Soliman BFA General Fine Arts Thesis Spring 2014

Alexandra Dougherty BFA Painting Thesis Spring 2014

Barbara Kenmille BFA Thesis Spring 2014

Kendal Hockin BFA General Fine Arts Thesis Spring 2014

Emilie Skytta MFA Collaborative Design Practicum 2014

Peter Tichnell MFA Collaborative Design Practicum 2014

Jacob Richardson MFA Collaborative Design Practicum 2014

Lange Wei MFA Applied Craft + Design Practicum 2014

Meghan Chalmers-McDonald MFA Applied Craft + Design Practicum 2014

Stephanie Brachmann MFA Visual Studies Thesis 2014

Rachel Wolf MFA Visual Studies Thesis 2014

Richard York MFA Visual Studies Thesis 2014

Sarah Abbott MFA Visual Studies Thesis 2014

Jonathan Gann MFA Visual Studies Thesis 2014

Jessica Spiess MFA Visual Studies Thesis 2014

Thomas John Gamble MFA Visual Studies Thesis 2014

Mark Palmen MFA Visual Studies Thesis 2014

Lauren Seiffert MFA Visual Studies Thesis 2014

Michael Horwitz MFA Visual Studies Thesis 2014

Leif J. Lee MFA Visual Studies Thesis 2014

Jill Sattler MFA LRVS Thesis 2014

Jeanne Roderick MFA LRVS Thesis 2014

Carter Pierce BFA Illustration Thesis Spring 2014

Isabelle Harada BFA Animated Arts Thesis Spring 2014

Rachel Hagara BFA Illustration Thesis Spring 2014

Micah Weber BFA Animated Arts Thesis Spring 2014

Shiela Laufer BFA Printmaking Thesis Spring 2014

Brianna Miller BFA Communication Design Thesis Spring 2014

Hailey Rose Jones BFA Photography Thesis Spring 2014

Elizabeth Leon BFA Photography Thesis Spring 2014

Marissa Boone BFA Photography Thesis Spring 2014

Zoe Bullock BFA Video + Sound Thesis Spring 2014

Ximena Bedoya ACD MFA Practicum 2014

Stephanie Yu MFA Visual Studies Thesis 2014

John Dougherty MFA Visual Studies Thesis 2014

Anya Roberts-Toney MFA Visual Studies Thesis 2014

Mario Gallucci MFA Visual Studies Thesis 2014

Solita Harder-Montoya BFA Printmaking Thesis Spring 2014

Daniel Thompson BFA Communication Design Thesis Spring 2014

Bryan Walker BFA Illustration Thesis Spring 2014

Stephanie McCollough BFA Communication Design Thesis Spring 2014

Laura Steves BFA Illustration Thesis Spring 2014

Cecilia Hamlin BFA Printmaking Thesis Spring 2014

Stephanie Benhaim BFA Printmaking Thesis Spring 2014

Dawn Nielson BFA General Fine Arts Thesis Spring 2014

Sage Howard BFA Illustration Thesis Spring 2014

Kelsey Iredale BFA Painting Thesis Spring 2014

Alexandria Carmon BFA Illustration Thesis Spring 2014

Emily Wyant MFA Applied Craft + Design Practicum 2014

Alisha Sullivan MFA Applied Craft + Design Practicum 2014

Sarah Davis MFA Applied Craft + Design Practicum 2014