Starship is an event production company. We co-create interactions and memorable experiences to empower our participants. Starship connects events with local and international stakeholders and networks. This thesis is a manifesto and a background story of about the evolution of a practice to implement the change I want to see in the world. This thesis also explores opportunities, concepts, and visions of contemporary business practices to create the mission-driven, interdisciplinary, and transformative business called Starship. The main objective of my project and this thesis is to elevate visual design disciplines by making them part of the process of business development and strategy to unveil opportunities and increase work efficiency. The last chapter discusses the business model and Starship’s design process tools to create and produce participatory events. Starship translates the known term Experience Design from digital design (which is often understood as user-centered design approach, predominantly for Apps) and applies it to the entire event design process. Experiences do not just happen when launching the final product or event. Experiences stand within the process of co-creating with the client. A holistic design approach creates better results, coherent storytelling and powerful communication. This requires a design company to live this paradigm. Starship will do this through strong communication, a commitment to a learning culture, and mindful organizational management.
The first ideation of the logo for Starship was "Operation Starship" and is supposed to follow a provocative and edgy visual language.
I decided to use the dynamic font "Xtreme" for the Starship logo, and Halant for the body type font. The website www.operationstarship.com can went online in October 2014
https://twitter.com/starship_design is the twitter feed of Starship
It was very helpful the first time when I was a mentor at the Catlin Gabel Start Up Camp. I am using the software "Little Bird" to reach out and find new followers.
This image shows one of the very first ideations of the Starship Design Process
This was the first ideation of the Starship design process
Model which illustrates how Starship works
The first draft for my exhibition was an ideation using a geodesic dome
https://vimeo.com/119919772
"Designer Olivia Guethling shares how design helped her to survive a journey into the mind."
February 12, 2015
Portland, Oregon
Design Museum Portland made this PechaKucha Night happen
Filmed by Cameron Browne
more info
Branding for one of my clients
I attended this conference in October 2014 in Washington D.C.
Here are different versions of the marketing materials used for the promotion of our drum circles. This drum performance was a precedence for my research around participatory event design. This performance was supported by the Student Council. Drummers: O
The picture shows the Facebook fan page of the drum performance Creative Resonance. This drum performance was a precedence for my research around participatory event design. This performance was supported by the Student Council. Drummers: Olivia Guethling
This drum performance was a precedence for my research around participatory event design. This performance was supported by the Student Council. Drummers: Olivia Guethling, Michael Schnitman and Jamaali Roberts.
This drum performance was a precedence for my research around participatory event design. This performance was supported by the Student Council. Drummers: Olivia Guethling, Michael Schnitman and Jamaali Roberts.
This drum performance was a precedence for my research around participatory event design. This performance was supported by the Student Council. Drummers: Olivia Guethling, Michael Schnitman and Jamaali Roberts.
Unspoken is a project by Starship. Besides executing the organizational part of this project, Starship also designed its branding and visual communication.
Starship designed the logo for "Union" (by Jake McIntire) and industrial coworking space in Odgen, UT. Furthermore, Starship also a designed initial design manual for the Startup company "Union".
The first office of Starship is in my garage where now first meetings and brainstorm session are happening. This place will also serve as storage space for materials.
60'' ft tall print on foam core
Other albums in MFA in Collaborative Design and MA in Design Systems Thesis Works
