DIY stickers to change names of old Spice and Secret Deodorant
Looking to the Work of the Barbie Liberation organization. An organization that disapproved of Barbie promoting that math was too hard and going to the beach was much better and GI joes lack of empathy when killing people they decided to buy the toys and switch the voice boxes to make known what the dolls were saying more clear.
The BLO shopdropped the toys back into stores and on christmas morning of 1996 children woke to find Barbie Screaming “Die Cobra Scum” and GI joe saying “Math is Hard” and “Lets go shopping”
I went shopping to see How different the names of Mens health and beauty aids products were from womens.
and What I found looking at mens soaps and deoderants was they were named fun things like swagger, Fiji, Cool sport and overtime.
While womens were named sexy intrigue, baby fresh, soothing and stress response. Again not really scents. in response to my concerns with essie nail colors I created stickers with essie nail color names in the style of old spices swagger. font Black cloister.
I put the stickers on mens deoderant and soap packages. I did this in hopes that the consumer will notice how they are being advertised too more when the names seem a liitle off For this exhibition and shopdropping I created a book that shows the observations and actions as well as a pack of stickers you could use yourselves.
And put them anywhere to tryout a little culture jamming of your own
|Type of Work||Digital Media/Book Arts|
|Dimensions||5 by 7 12 page book|
Rights: All Rights Reserved