You Shop Therefore I Am is an investigation into female identity through the lens of big box retail consumer culture. The work you see is a representation of observations, actions, objects and documentation created over my thesis semester.
I am exhibiting print media, multiples and documentation of performative actions as artifacts. I have employed strategies tied to culture jamming, subadvertising prefigurative intervention and shopdropping. These were played out in local retail stores without permission, and therefore what is left is the documentation.
My intention is to catalyze conversations around how current cosmetic and hygienic products form and inform the feminine, by inserting my voice into the moment a shopper decides to purchase a product. My main focuses are on the way products are named and advertised to adolescent women. I will appropriate products like Essie Nail Polish advertising and examine how that instead of advertising colors they are advertising types women reduced to the objects with certain properties.
Installation of You Shop Therefore I am.
The largest space is dedicated to these shopping totes. They are in mass and multiples
there are 56 tacked down to the wall as a display strategies so a viewer or shopper can see a variety of styles each style
Installation of You Shop Therefore I am.
The largest space is dedicated to these shopping totes. They are in mass and multiples
there are 56 tacked down to the wall as a display strategies so a viewer or shopper can see a variety of styles each style
The last project i will talk about is this small coptic bound books of monotypes and letterpress work that i created It stands out a bit from the rest. it is not graphic nor does it look activist artwork I thought of all the places I dropped items in
Shelves with Shopdropping/ Documention books on them
Calvin Klein Campaign
Books on a shelf
Beauty Campaign
Calvin Klein Campaign
The last project i will talk about is this small coptic bound books of monotypes and letterpress work that i created It stands out a bit from the rest. it is not graphic nor does it look activist artwork I thought of all the places I dropped items in
Creative Pamphleteering-
Finding advertising in adolescent magazine that is objectifying and violent to women was way too easy and one of the images I chose to work with was this Calvin Klein ad that was featured in Teen Vougea magazine for 13 to 17 ye
There are 3 iPhone photographs that are in the books as well as the case. They are blown up in a way to advertise what one might find in the case. from across the room.
As part of my studio practice I spent a lot of time shopping and documenting wha
Books on Shelfs
Essie Campaign
Old Spice Campaign
Beauty Campaign
Calvin Klein Campaign
The work is Directed to essie nail colors but this project has a longer history.
As one shops they are bombarded by different types of advertising and packages that are all sorts of colors and shapes
But one thing is consistent the shelf label that not
I want to talk about the bag project now
The work is Directed to essie nail colors but this project has a longer history.
As one shops they are bombarded by different types of advertising and packages that are all sorts of colors and shapes
But one t
Creative Pamphleteering-
Finding advertising in adolescent magazine that is objectifying and violent to women was way too easy and one of the images I chose to work with was this Calvin Klein ad that was featured in Teen Vougea magazine for 13 to 17 year
I want to talk about the bag project now
The work is Directed to essie nail colors but this project has a longer history.
As one shops they are bombarded by different types of advertising and packages that are all sorts of colors and shapes
But o
Stickers
DIY stickers to change names of old Spice and Secret Deodorant
Looking to the Work of the Barbie Liberation organization. An organization that disapproved of Barbie promoting that math was too hard and going to the beach was much better and
Looking to the Work of the Barbie Liberation organization. An organization that disapproved of Barbie promoting that math was too hard and going to the beach was much better and GI joes lack of empathy when killing people they decided to buy the toys an
nstallation of You Shop Therefore I am.
The largest space is dedicated to these shopping totes. They are in mass and multiples
there are 56 tacked down to the wall as a display strategies so a viewer or shopper can see a variety of styles each style o
Installation view Left Side
Tote Bags and Books
I am going to speak first about why my thesis is installed this way.
The largest space is dedicated to these shopping totes. They are in mass and multiples
there are 56 tacked down to the wall as
nstallation of You Shop Therefore I am.
The largest space is dedicated to these shopping totes. They are in mass and multiples
there are 56 tacked down to the wall as a display strategies so a viewer or shopper can see a variety of styles each style o
nstallation of You Shop Therefore I am.
The largest space is dedicated to these shopping totes. They are in mass and multiples
there are 56 tacked down to the wall as a display strategies so a viewer or shopper can see a variety of styles each style o
Books Filled with photos taken through out the thesis process documenting Observations and Actions. Books are then Shopdropped into Powells book stores in like categories.
nstalled Books – Via Shopdropping – Safeway
The last project i will talk about is this small coptic bound books of monotypes and letterpress work that i created It stands out a bit from the rest. it is not graphic nor does it look activist artwork I tho
Installation of You Shop Therefore I am.
The largest space is dedicated to these shopping totes. They are in mass and multiples
there are 56 tacked down to the wall as a display strategies so a viewer or shopper can see a variety of styles each style
Installation of You Shop Therefore I am.
The largest space is dedicated to these shopping totes. They are in mass and multiples
there are 56 tacked down to the wall as a display strategies so a viewer or shopper can see a variety of styles each style
There are 3 iPhone photographs that are in the books as well as the case. They are blown up in a way to advertise what one might find in the case. from across the room.
As part of my studio practice I spent a lot of time shopping and documenting what dis
Shelves with Shopdropping/ Documention books on them
Essie Campaign
Old Spice Campaign
Beauty Campaign
Calvin Klein Campaign
There are display shelves that are hung in the space between 48 inches to 72 inches vertical, the space that is most easil
Prefigurative Intervention Books made to be Shopdropped in Powell's City of books, Target, Rite Aid
Coptic Bound Book
"Beauty: to be touched, moved, and inspired.
Dedicated to Christa Dahlke
Letterpress
Monotypes
The last project i will talk a
Installed Books - Via Shopdropping - Safeway
The last project i will talk about is this small coptic bound books of monotypes and letterpress work that i created It stands out a bit from the rest. it is not graphic nor does it look activist artwork
Installed Books – Via Shopdropping – Safeway
The last project i will talk about is this small coptic bound books of monotypes and letterpress work that i created It stands out a bit from the rest. it is not graphic nor does it look activist artwork I th
