Created during week five of my thesis project, “Picked For You: Watches” presented a blip in the system, an instance where, because I was on the hunt for a specific item to purchase, I unknowingly disrupted my Instagram Explore page algorithm in a pretty major way. During weeks four and five of the project I began researching and eventually purchased a new watch. Almost immediately images of watches, male watch bloggers, and menswear bloggers populated my feed, providing the inspiration for Watch Guy. Watch guy likes to wear suits. Watch guy has the kind of hair that is perfectly, but not overly gelled into place. Watch Guy works in Sales. Watch guy is kind of a smug asshole with the smirk to prove it. And, apparently, Watch Guy and I have similar taste in timepieces.