ecoshield and solar plexus forefront constructed images of green-technology exploring the ways in which this is being pinned as the savior of our futures, seemingly ignoring the political and infrastructural realities that get in the way of this happening in any meaningful time. This is supported by the corporate tactic of risk-transfer (in which guilt is shifted from one party to another). My interpolation of this as applied to the concept of green washing (eco-branding) and how corporate marketing tactics shift the blame from themselves to the consumer if they don’t buy their product.