Through a thoughtful examination of academic and creative approaches to whiteness we can make visible habits and orientations that filter our bodies through a logic of identity into the spaces we inhabit. Phenomenology shows us the site of whiteness exists as background to experience, and that these experiences seem like second nature. Semiotics reveals whiteness as a network of signs connected to values that express themselves within everyday interaction and institutions. This essay examines the strategies of conceptual identity art that influence my process in thinking about the relationship between whiteness, identity and racialization. I propose that thinking about whiteness in new ways, through perceptions of identities we are not, enables us to question our role in the making of shared experiences lending visibility to the role of whiteness in the making of ‘others.’