Jung Le Han BFA Thesis Spring 2011

A door to Korea: MUN-yeon, MUN-pojagi and MUN-yutnori

A door means a metaphor of so many things. It signifies hope, opportunity, and invitation when it is open, but it delivers a message of mystery when it is closed. A souvenir is like a door to a new culture and place. It reminds people of their past experience. At the same time, it introduces fresh materials to people who don’t know the place. MUN is a door in Korean and is a brand that produces Korean souvenirs in order to introduce Korean culture and value. In my thesis, I create MUN’s souvenir set which includes raw materials of Korean objects that stand for Korean ideals. MUN’s souvenir set communicates three messages in order to deliver Korean values. The messages are Create, Connect and Remember, Hug and Reunite. The logo system, colors, typefaces, posters, packages, booklets, and share cards visualize three messages. MUN’s souvenir set develops people to connect with family and friends and embraces the differences among them.

92 albums

Spring 2011