Lauren Platzker Graphic Design Thesis Spring 2020

Matter Matter

Matter Matter is a character IP centered brand who’s goal is to create awareness of mental illness to both children and adults and to showcase the importance of creating a support group of trusted individuals to share and communicate emotions freely; dismantling the stigma that communicating such things is a weakness. Each of the six characters represent a certain mental illness or trait, stemming from my own personal struggles and relatable experiences.

46 albums

Spring 2020