Sawyer Johnson BFA Communication Design Thesis Spring 2018
This project is intended to be a vision for what psychedelia could be in a contemporary mainstream context. In making a visual identity, redesigned website, and mobile version of the site for Erowid.org, I hope in can serve as a proof of concept for a future with more informed recreational users and more understanding of psychactive drugs in the general public. Erowid exemplifies psychedelia in digital culture, and for this reason can act as a unique vehicle for contemporary drug culture.